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Mobile game discovery truths & tactics

Image shows Kevin Corti delivering a talk on mobile discovery

Delivered in Tallinn in March 2014 to games start-ups on the GameFounders accelerator programme by Kevin Corti (SpiderShedMedia/Evil27 Games as indie games guy) and Don Turner (Blackberry as mobile store guy) who are both visiting mentors to the programme.

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Mobile games discovery – survey findings

How do mobile games get discovered by players?

How do mobile games get discovered by players?

In late 2013, we conducted a survey with random delegates at the Eurogamer event at Earl’s Court in London. The purpose was to acquire some initial insight into how users commonly find new mobile games as well as to explore some of the issues around discovery that are specific to mobile games.

Headline findings:

  • The app stores are currently a key channel to discovering mobile games
  • Friends’/social influence (e.g. personal recommendations and ‘word of mouth’) is a very significant influence when deciding what games to play
  • Users frequently feel disappointed by games they have installed and a significant number of players feel that they have wasted time and/or money on games they downloaded.

More information below.

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