Category Archives: Market research
In late 2013, we conducted a survey with random delegates at the Eurogamer event at Earl’s Court in London. The purpose was to acquire some initial insight into how users commonly find new mobile games as well as to explore some of the issues around discovery that are specific to mobile games.
- The app stores are currently a key channel to discovering mobile games
- Friends’/social influence (e.g. personal recommendations and ‘word of mouth’) is a very significant influence when deciding what games to play
- Users frequently feel disappointed by games they have installed and a significant number of players feel that they have wasted time and/or money on games they downloaded.
More information below.